Nomad Internet Marketing March 2017 Issue 03 | Page 25

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When you start paying attention to all of your
Urgent vs Important tasks, you soon discover that
the Important tasks are usually the ones left
undone.
Urgent always wins …
Unless you put a plan with a team in place to
minimize the urgent tasks, and handle them when
they do come up, it’s nearly impossible to focus on
the important...
Let’s be clear on what Urgent AND Important
means...
This is an emergency.
In the consulting world, clients often called this
“Crisis Management”.
The people working the late nights because a
manager deemed it Urgent and Important called
these events “ Hair-on-Fire Management ”.
That kills a staff’s morale.
When you build systems and put people in
charge of those systems, they become
accountable. And they work to ensure less urgent
activities.
Your freedom and success live in the Important
But NOT Urgent quadrant.
So should you.
Unless you have systems, and people working
those systems, most of your activities are the same
that you’ve done many times before needlessly.
Our businesses are full of processes and tasks that
create revenue and expenses.
The goal is to control the expenses and create
more revenue...
Scaling your business is the best way to grow your
revenue.
Making more money requires leverage – cloning
yourself.
Unless you start leveraging other people, your
business will stay small and revenues more than likely
will be thin.
When you start scaling and expanding, you’ll find
outsourcing makes that happen.