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HOW TO CUT TREES.
Once upon a time, a very strong woodcutter asked for a job in a timber company and he got it. The pay was very admirable and so was the working conditions. He also thought his boss to be an amazing and respectful man. For those reasons, the woodcutter was determined that he would do his best no matter what.
His boss gave him an axe and showed him the area where he needed to work. The first day, the woodcutter brought in an impressive 18 trees.“ Congratulations,” the boss said.“ Keep it up!” Very compelled by these words, the woodcutter tried even harder the next day, but he could only have managed to bring in 15 trees this time. The third day he tried even harder, but he could only bring 10 trees. Day after day he noticed he was bringing less and less trees.
The woodcutter was confused, he was working so hard.“ I must be losing my strength”, the woodcutter thought to himself. He went to the boss and apologized profusely, saying that he could not understand what was going on and that he genuinely was trying his best.
“ When was the last time you sharpened your axe?” the boss asked carefully.
“ Sharpen? I had no time to sharpen my axe. I have been very busy trying to cut down trees …”
One of the most common problems with Internet Marketers today, especially veteran Internet Marketers, is that they work so hard and do so much but forget to take time out to‘ sharpen their axe’. Take your mind as the axe in this instance, are you learning anything new? When is the last time you paused to keep updated with what is going on today? Have you updated your knowledge base?