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2. Catch the eye with your subject line. Not with the actual words – we’ ll cover that in a moment- But with symbols, capitalization and so forth.
Check your inbox and you will likely notice a few fancy symbols and emoji. These might be check-marks, snowflakes, hearts, faces, etc. These are actually Unicode symbols, and they’ re easier to install into your subject lines than you may think. Here’ s a brief tutorial on how to do it …
http:// www. gen3media. com / how-to-insertsymbols-into-your-subject-line /
One note: Don’ t go symbol crazy. Generally one per subject line is plenty, 2 is questionable and with 3 or more and you just look like spam.
About using capitals – If you use all-caps, you will stand out. But use this tactic sparingly since it’ s tantamount to shouting. Best bet – use all-caps on your keyword only.
3. Use specifics.
First, you need to be absolutely clear on what your goal is. Are you promoting something? Are you giving helpful information? Do you have a story to share?
Let your customers know what they’ re about to read. Being honest and upfront will get you opens.“ Coupon Inside, today only”“ Free Report: New Killer Traffic Source”“ Twitter’ s Dark Secret: The Real Story”
4. Ask a question in the subject line.
This is a great way to raise curiosity and get the customer involved with your topic before they even open the email.
For example, for a Christmas email involving Santa Claus, you might ask,“ John, have you been good enough?”
Or if you’ re promoting a book on persuasion, you might ask,“ Who will you persuade with your new powers?”
6. Mail a series and let them know which day they’ re on.
For example, maybe they joined your list to get a series on building more traffic. You could title each email with,“[ Day 1 ]- Traffic Builders Course” This also makes it easy for them to go back and find the emails they missed.
7. Optimize the preview text as well.
Remember that the first line of text shows up in most desktop email clients. This means the recipient sees not only the‘ from’ field and the subject line – they also see the first sentence.
The last thing you want is to have it say,“ To unsubscribe from our list” or any other housing keeping type of content.
Instead, think of your first line as an extension of your subject line and keep it interesting, intriguing and highly relevant.
One last thing: Become a fanatic about testing. You hear it time and again; test, test, test.
But are you doing it? If you’ re really serious about improving your open rates, testing is definitely the way to go.
5. Whenever possible, personalize the subject line. Not just with names, but with other pertinent information as well. For example,“ John, getting the most out of your new
XJ524 Printer”