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7 Email Subject Line Hacks That Increase Open Rates
Rule number one of getting your emails opened is be the person your list knows, likes and trusts.
When you’ ve accomplished that, you won’ t need to put as much energy into your subject lines and‘ from’ fields.
But until then, try these hacks to improve your open rates and get your emails read …
1. Catch the eye with the‘ from’ field. If you go to your own email program and scan the emails, which‘ from’ fields stand out? And why?
Udemy( 4)- Looking at my own inbox, the first eye catcher I see is from Udemy, the( 4) indicating they sent the same email 4 times. Perhaps not the best idea, but it definitely pulls the eye in. You can duplicate this by using a number in your‘ from’ field.
Actual Email Addresses- The next eye catcher in the‘ from’ field is from Amazon because they used their actual email address with the @ sign in the middle of it. So few people use their email addresses in the‘ from’ field anymore, that if you choose to do this you will stand out.
The downside – it can look a little amateurish. Then again, if Amazon is doing it …
Academy Sports + Outdoors- Of course, it’ s the‘+’ that draws the eye.
~ PayPerClickSearchMarke – notice the symbol( do you see a trend here?)
Fab – crazy short, thus eye catching
The Email Fairy( via Tel. – This is from Tellman Knudson, who employees the unique strategy of using all sorts of different names in his from field. Still, it’ s the‘( via Tel.’ that catches my eye. chintimini – one word, no capitals. Everyone else uses capital letters which makes this stand out.
Don @ EnginesPlus – This is a good one because it has the person’ s name, their business and the‘@’ sign.