Concept Vision Development
6. Project proposal
Approach
The Noah Project allows for a more ambitious approach to just a Master
Planning, landscaping and building design. Ethnographic District
represents the chance to create a signiicant relationship between
Armenia’s values and traditions and Yerevan population and tourist,
developing enriching opportunities for both, in terms of growth and social-
environment sustainability.
Noah Ethnographic District
A series of concentric circles intersected by their own rays, that set the
Master Plan street axis, creating a system of streets neatly intersected. Two
main pedestrian routes - conceived as shopping streets - cross the district
connecting visitors from Tsitsernakaberd Highway and the Dalma Garden
Mall to the Tolerance Square.
An elevated square, that overlies the south car parking adjacent to the back-
side entrance of the Mall, inviting the many visitors coming out of Dalma
Garden Mall to go along the Noah’s shopping streets, attracted by the scent
of local traditional foods, coming into contact with the colourful workshops
of Armenian craftsmen. Moving along the streets of the district, visitors
will ind residences, shops, restaurants, meadows and vineyards divided
into 3 Sectors that will relect the main geographic regions of Armenia.
Adhering to existing orography, our scheme is characterized by a constant
slope that converges the visitors to the Tolerance Square, also guaranteeing
every inhabitant to enjoy the panoramic view to Mount Ararat. A green belt
of vineyards and fruit trees, breaks the geometry of the scheme, connects
the surrounding landscape and creates a green cycle and pedestrian path.
The 3 Sectors, deined by their radial pedestrian routes, merge at the
Tolerance Square. The plaza is surrounded by buildings that depict the
main public functions such as museums, hotels and casinos, etc.. At the
culmination of the s