ONLINE AND OFFLINE MARKETING strategies
Online
When it comes to marketing there are so many different ways to get a brand or collaboration out there now because everyone is on social media and products are seen within seconds of being posted. However, to be the best at this you need to be able to communicate with what your followers want, but by presenting them with things they don't know they every want yet.
Social Media
Creating accounts on Instagram in order to post sneak peek previews of what the collection is going to look like I think are some of the best ways of getting the brand across because so many more people are online now than they used to be. By doing you would be keeping the interest to a high because people want to work out what something is, they like to be in the know but get bored very quickly so by supposedly 'teasing' them with previews it keeps the countdown more exciting.
Twitter is also a great form of social media when promoting anything not just a collaboration because it means that not only can the brand tweet short messages about the collaboration and even do a countdown from there it means that other people following the account are able to share them around too making the message get around even quicker.
YouTube can also be used to share around the collaboration online as Youtuber's are becoming a lot more common and so if you can get them involved or even create an account for your own brand there will be no problems with promotion.
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