Just relax
Crystal Springs Resort offers golf and getaways
especially for first responders
The basic elements of R-and-R for law enforcement officers
these days can include a place far away from the beat and the
cell phone cameras, some good food and a beverage or two, all
chased with a good night’s sleep. And golf.
Crystal Springs Resort in Sussex County has launched a cam-
paign to become the consummate relaxation station for law en-
forcement officers in New Jersey, and even the tri-state area and
beyond. The package includes incentives for golf, getaways and
family vacations to show officers appreciation with opportuni-
ties to enjoy during the week when many have their days off. A
portion of the proceeds from all law enforcement-related reser-
vations will be donated to the Police Unity Tour.
“We have brainstormed a number of ideas about what can
we do to make them feel appreciated and respected,” says Chris
Mulvihill, the Chief Marketing Officer for Crystal Springs, which
was named by Golf Digest editors in 2017 as one of the top golf
Resorts in North America. “We want to be known throughout
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the Northeast as the destination for first responders. We want to
build the foundation by doing the right things and hope it will
spread from there.”
The first brainstorm resulted in a floating membership for
unlimited weekday golf on Crystal Springs’ six championship
courses. A PBA Local, for example, can purchase the member-
ship and pass it around to members to buy a twosome of golf per
day Monday through Thursday. As long as one of the players is
from the Local that holds the membership, any guests are wel-
come.
The membership is good for the Black Bear and Crystal Springs
courses and can be used for 36 holes a day or more. On Tuesdays,
the membership can be used to play the other four courses as
well. The membership sells for $5,200.
“If a department or Local maximizes use of the membership
throughout the season, it can lead to a cost of about $16 a round,”
Mulvihill adds.