Companies from Verizon to HBO to Amazon are making big bets on “over-the-top” services.
Luckily for the networks, NBCU has embarked on a natural experiment to test one model that is completely different from the all-you-can-eat Netflix library. It relies on the idea of viewers being a fan of a particular “genre," and on the thesis that they’ll pay a per-month subscription fee to get their fill of it.
the strategy
NBCU's 'post-TV' future looks nothing like Netflix