I C F C H E N N A I C H A P T E R Page 2
A R T I C L E
Book Review TRIGGERS — Sparkling positive change and making it last Author — Marshall Goldsmith
Marshall Goldsmith , in this book , brings in his wide coaching and research experience in presenting
powerful insights and tools for improving our effectiveness in both professional and personal lives
through achieving lasting positive changes in behavior .
The book is structured into four parts , the first part focusing on reading and analyzing the environment
Suresh R through identification of triggers and how these triggers impact our behavior . He provides a simple
framework for feedback with 4 stages evidence , relevance , consequence and action .
He explains behaviors based on triggers through a simple multistage approach , trigger – impulse-
awareness- choice – behavior . He then goes on to explain the gap between planning and execution and the
reasons for that . In pursuing behavioral change , he says that we have four options , creating , preserving ,
eliminating and accepting .
In the second part , Marshall explains at length the power of questioning and its importance of asking
engaging questions on a daily basis to drive us towards the goals that we pursue . He introduces an important and interesting procedure to ensure that we focus our attention and effort those activities that
would provide maximum results .
In the third part , Marshall stresses the need for a structure that could drive our actions . He unequivocally drives the importance of structure to optimize our effort and achieve the best results .
In the last part , Marshall sums up with a focus on the value of two important objectives , awareness –
aware of what is happening around us and engagement – extent to which we actively participate in it .
These two aspects help us in identification and appreciation of the triggers that the environment throws
at us and puts us in a better position to respond to these triggers .
Please visit : www . icfchennai . com , and download the full article