Sports & Leisure

Sports & Leisure includes several internationally well-known sports brands like AHEAD, Auclair, Craft, Cutter & Buck and Tenson. The majority of the sales are made in North America and the Nordic region. Sports & Leisure accounted for 42 % of the Group’ s sales and SEK 544.5 million of its operating result in 2024. Most of the sales relate to the retail market, but sales also take place in the promo market.

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