New Wave Group Annual Report 2024 | Page 24

300
400
500
NWG // SPORTS & LEISURE

The major investment have made in Craft for club and teamwear brings with it a new market for many of our brands.

# Craft # Cutter & Buck # AHEAD # Tenson
Net sales Operating result
SEK million SEK million
5 000
4 000
3 000
2 000
1 000
0
700 600
200 100
0
2024 2023
024 // ANNUAL REPORT