New Wave Group Annual Report 2024 | Page 16

NWG // CORPORATE t h r e e
T h e o p e r a t i n g s e g m e n t s

Corporate

The segment has its home market in the Nordic countries, but sales are made in all regions. Corporate accounted for 49 % of the Group’ s sales and SEK 729.3 million of the Group’ s operating result in 2024. The products are primarily sold in the promo sales channel.
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016 // ANNUAL REPORT