NWG // FLEXIBILITY

The Shanghai office New Wave Group’ s largest purchasing office is located in Shanghai, where we have been established since 1992. The early establishment of the office has given us important competitive advantages during the years. Today, we have 102 employees in China. The local presence and ability to control the manufacturing processes are examples of advantages with New Wave Group’ s purchasing organization. New Wave Group also has purchasing offices in Bangladesh, Vietnam, India and Egypt. suppliers and to actively monitor and check that the producers take their social responsibility. We have our own CSR personnel working full-time visiting, monitoring and training suppliers in social and environmental topics. Through regular visits and good communication, we can detect any shortcomings in time and create long-term relationships that strengthen our collaborations.

Production

New Wave Group owns a few factories. In Sweden, Seger and Termo have a production unit for knitted items and Orrefors Kosta Boda has glass making facilities. In Poland, Toppoint runs printing operations for, among other things, pen and mug prints. In the US, AHEAD and Cutter & Buck have some embroidery production.

Logistics and warehousing

To ensure that quality, long-term sustain-ability, and economies of scale are achieved at all stages, we are working with the coordination of our flows:

# Most of our products are manufactured in Asia and are controlled via our established purchasing offices.

# Sea transport is procured and managed centrally. Through consolidated transports between our suppliers and our receiving companies we maintain high precision and good economy in our transport intensive flow.

# In order to maintain a high level of service, deliveries to the market are from local warehouses which are supported by central warehouses. The number of warehouse points is reduced in order to reduce capital tied up at the same time delivery capacity is increased.

# By coordinating sales and distribution channels for both promo and retail we obtain additional synergies and reduce seasonal variations.

Decentralized organization and entrepreneurship

Group-wide collaboration A strong offer

Marketing

Purchasing

Promo market

IT

Retail market

ANNUAL REPORT // 015