New Wave Group Annual Report 2024 | Page 13

NWG // IN THE WORLD
Sweden 20 %
Nordic countries
( excl. Sweden)
12 %
Other countries 8 %
Southern Europe 13 %
Central Europe 24 %
Net sales per geographic area
SEK million 2024
Share of net sales 2023
Share of net sales
Change
Percentage change
USA
2,202.8
23 %
2,156.2
23 %
46.6
2 %
Sweden
1,945.5
20 %
2,014.1
21 %
-68.6
-3%
Central Europe
2, 307.7
24 %
2, 217.9
23 %
89.8
4 %
Nordic countries excl. Sweden
1, 097.9
12 %
1,074. 5
11 %
23.4
2 %
Southern Europe
1,230.2
13 %
1,297.3
14 %
- 67.1
-5%
Other countries
744. 6
8 %
752.8
8 %
-8.2
-1%
Total
9,528.7
100 %
9,512.9
100 %
15.8
0 %
ANNUAL REPORT // 013