NWG // IN THE WORLD
USA 23 %
I n t e r n a t i o n a l t r a d e m a r k s
New Wave Group in the world
New Wave Group has evolved from a market-leading player in the Nordic countries to a prominent player in several other markets. This applies to all operating segments. The Group works with strong international brands such as Craft, Cutter & Buck, Orrefors and Kosta Boda.
The Group’ s business strategy entails launching brands and developing concepts on new markets. In connection with international establishments, the company ' s tactics are initially only to process the promo market with one or a few of the Group ' s brands. Business must be conducted with low costs to limit the financial risks. When satisfactory profitability and good growth have been achieved, more promo brands can be launched and the retail market targeted. If distributors handle the launches, retail launches can be carried out without promo launches. New Wave Group has regularly invested a share of its operating profits in new markets. New Wave Group currently has subsidiaries in 19 countries and has carried out 200 launches under its existing brands.
Sales activity in own subsidiaries Sweden, Belgium, Denmark, Finland, France, Iceland, Ireland, Italy, Canada, China, The Netherlands, Norway, Poland, Switzerland, Spain, UK, Germany, USA and Austria.
Own purchasing offices Switzerland( Cortaillod), China( Shanghai), Bangladesh( Dhaka), Vietnam( Ho Chi Minh City), India( Bangalore) and Egypt( Alexandria).
Share of net sales
012 // ANNUAL REPORT