NWG // FLEXIBILITY
Small company flexibility with large company synergies
New Wave Group markets products under several different brands . The company strives for complete integration from the beginning of the chain in order to attain competitive advantages . The synergies are evident for operational segments Corporate , Sports & Leisure as well as Gifts & Home Furnishings within several areas .
19 %
7 %
4 %
China
8 %
Bangladesh Vietnam India
62 %
Purchase volume percentage distributed per purchase office
Egypt
Design
The company has extensive experience in design and product development . Elaborate strategies are applied to each brand regardless of product category . The various concepts within the operating segments Sports & Leisure and Gifts & Home Furnishings have their own product development activities . Corporate ’ s product development activities are coordinated since the design is less fashion sensitive .
The Group ' s products can be sold in both sales channels , promo and retail . Well-designed promowear suits both men and women of working age and allow ample room for profiling , such as logos . In addition to being a well-designed promo garment , a large part of the design , primarily in the Sports & Leisure and the Gifts & Home Furnishings segments , builds on form and function to also fit directly with the retail trade . The Group has several close partnerships with athletes at both elite and amateur level in a variety of sports . Kosta Boda and Orrefors collaborate with several famous artists .
Purchasing organization
New Wave Group ' s purchasing strategy is based on direct purchases from the manufacturer via the Group ' s purchasing offices . Within the Group , New Wave Group SA in Switzerland is responsible for the purchasing organization . New Wave Group has four purchasing offices in Asia and a few smaller satellite offices , including in China , to get closer to production . In 2023 , an office was also opened in Egypt . Our local presence is of great importance to ensure good control of prices , quality and the flow of goods . The largest purchasing office is located in Shanghai , where New Wave Group has been established since 1992 . In addition to China , we have purchasing offices in Bangladesh , Vietnam , India and Egypt .
Today , we have a total workforce of 177 employees at our purchasing offices . The predominant function is performed by our merchandisers , who work in teams together with quality controllers and technicians based on product type and brand .
All teams have a continuous and close cooperation with the brand offices and product development departments . Therefore , each purchasing team is well informed and familiar with the specific features and requirements of each brand .
Each office has a quality laboratory where we are conducting regular quality testing of our products . We have professional equipment to conduct a number of different tests such as colour fastness , rubbing and dimensional changes . This enables us to secure product quality before shipment and prevent major reclaims .
The purchasing offices also play a key role in securing social and environmental responsibility in the supply chain . Being represented on site enables us to have a close partnership with our suppliers
016 // ANNUAL REPORT