New Wave Group Annual Report 2023 | Page 15

NWG // IN THE WORLD
Sweden 21 %
Nordic countries
( excl . Sweden )
11 %
Other countries 8 %
Southern Europe 14 %
Central Europe 23 %
Net sales per geographic area
SEK million 2023
Share of net sales 2022
Share of net sales
Change
Percentage change
USA
2 156.2
23 %
2 139.0
24 %
17.2
1 %
Sweden
2 014.1
21 %
2 010.1
23 %
4.0
0 %
Central Europe
2 217.9
23 %
1 639.1
19 %
578.8
35 %
Nordic countries excl . Sweden
1 074 . 5
11 %
1 083.6
12 %
-9.1
-1%
Southern Europe
1 297.3
14 %
1 179.3
13 %
118 . 0
10 %
Other countries
752.8
8 %
792.5
9 %
-39.7
-5%
Total
9 512.9
100 %
8 843.6
100 %
669.3
8 %
ANNUAL REPORT // 015