NWG // FLEXIBILITY

The Shanghai office New Wave Group ’ s largest purchasing office is located in Shanghai , where we have been established since 1992 . The early establishment of the office has given us competitive advantages during the years . Today , we have some 110 employees in China . The local presence and ability to control the manufacturing processes are examples of advantages with New Wave Group ' s purchasing organization . New Wave Group also has purchasing offices in Bangladesh , Vietnam and India . and to actively monitor and check that the producers take their social responsibility . We have our own CSR personnel working full-time visiting , monitoring and training suppliers in social and environmental topics . Through regular visits and good communication , we can detect any shortcomings in time and create long-term relationships that strengthen our collaborations .

Production

New Wave Group owns a few factories . In Sweden , Seger and Termo have a production unit for knitted items and Orrefors Kosta Boda glass making facilities . In Poland , Toppoint runs printing operations for , among other things , pen and mug prints . In Denmark , Dahetra owns a production facility for embroidery and transfer printing . In the US , AHEAD and Cutter & Buck have some embroidery production .

Logistics and warehousing

To ensure that quality , long-term sustainability , and economies of scale are achieved at all stages , we are working with the coordination of our flows :

# Most of our products are manufactured in Asia and are controlled via our established purchasing offices .

# Sea transport is procured and managed centrally . Through consolidated transports between our suppliers and our receiving companies we maintain high precision and good economy in our transport intensive flow .

# In order to maintain a high level of service , deliveries to the market are made from local warehouses which are supported by central warehouses . The number of warehouse points is reduced in order to reduce capital tied up where at the same time delivery capacity is increased .

# By coordinating sales and distribution channels for both promo and retail we obtain additional synergies and reduce seasonal variations .

Decentralized organization and entrepreneurship

Group-wide collaboration A strong offer

Marketing

Purchasing

Promo market

Warehousing

Corporate Sports & Leisure Gifts & Home Furnishings

Logistics

Premium

Basic

Entrepreneurship

Design

Product development

Retail market

ANNUAL REPORT // 017