New Wave Group Annual Report 2020 English | Page 16

NWG // FLEXIBILITY

Small company flexibility with large company synergies

New Wave Group markets products under several different brands . The company strives for complete integration from the beginning of the chain in order to attain competitive advantages . The synergies are evident for operational segments Corporate , Sports & Leisure as well as Gifts & Home Furnishings within several areas .
16 %
8 %
China
3 %
Bangladesh
Vietnam
India
73 %
Purchase volume percentage distributed per purchase office
Design
The company has extensive experience
in design and product development .
Elaborate strategies are applied to each
brand regardless of product category .
The various concepts within the
operating segments Sports & Leisure
and Gifts & Home Furnishings have
their own product development activities
. Corporate ’ s product development
activities are coordinated since the
design is less fashion sensitive .
The Group ' s products can be sold in
both sales channels , promo and retail .
Well-designed promowear suits both
men and women of working age and
allow ample room for profiling , such
as logos . In addition to being a well-
designed promo garment , a large
part of the design , primarily in the
Sports & Leisure and the Gifts & Home
Furnishings segments , builds on form
and function to also fit directly with the
retail trade . The Group has several close
partnerships with athletes at both elite
and amateur level in a variety of sports .
Kosta Boda and Orrefors collaborate
with several famous artists .
Purchasing organization
New Wave Group ' s purchasing strategy
is based on direct purchases from
the manufacturer via the Group ' s
purchasing offices . Within the Group ,
New Wave Group SA in Switzerland
is responsible for the purchasing
organization . New Wave Group has
seven purchasing offices in Asia ,
including three satellite offices in China to stay close to the production . Our local presence is of great importance to ensure good control of prices , quality and the flow of goods . The largest purchasing office is located in Shanghai , where New Wave Group has been established since 1992 . In addition to China , we have purchasing offices in Bangladesh , Vietnam and India .
Today , we have a total workforce of more than 190 employees at our purchasing offices . The predominant function is performed by our merchandisers , who work in teams with quality controllers and technicians based on product type and brand .
All teams have a continuous and close cooperation with the brand offices and product development departments . Therefore , each purchasing team is well informed and familiar with the specific features and requirements of each brand .
Each office has a quality laboratory where we are conducting regular quality testing of our products . We have professional equipment to conduct a number of different tests such as colour fastness , rubbing and dimensional changes . This enables us to secure product quality before shipment and prevent major reclaims .
The purchasing offices also play a key role in securing social and environmental responsibility in the supply chain . Being represented on site enables us to have a close partnership with our suppliers
016 // ANNUAL REPORT