NET SALES EBITDA
SEK million SEK million
2500 250
2000 200
1500 150
1000 100
500 50
0
0
2017
2016
2017
2016
TRADEMARKS IN SPORTS AND LEISURE
AHEAD
LAURENTIDE
AHEAD designs and markets branded headwear,
clothing, and accessories, which are customized with
AHEAD’s high quality graphics for golf shops, tournaments,
and resorts worldwide. Founded in New Bedford, MA, USA
in 1995, AHEAD is the recognized leader in the golf headwear
market and under New Wave has expanded into the collegiate
and corporate markets, where AHEAD products can now also
be found. AHEAD has an extensive presence on the PGA Tour
as well as golf’s Majors, including the U.S. Open, British Open,
and PGA Championship. AHEAD enjoys exclusive headwear
partnerships with Jack Nicklaus, Annika Sorenstam and with the
Arnold Palmer Enterprises.
AUCLAIR
With roots as a family company from humble beginnings in
Quebec, Canada 1945, Auclair has grown to become one of the
most trusted brands during the winter months and known for
delivering high quality performance products. Auclair is well
prepared for what winter brings and offers a full range of products
from high caliber ski gloves to fashionable on-trend lifestyle
collections with everything in between.
Working with world-class athletes and sponsorship of national
team programs is part of Auclair’s DNA. These sponsorships play
a key role in the product development process, which includes
product validation and testing of new concepts. The end results
deliver new innovative products that ensure world-class athletes
and active consumers around the world can outperform every
winter.
For over 70 years Laurentide has delivered high quality work
gloves and clothing to the North American industrial and
utilities marketplace. Longstanding supply agreements with key
distributors and utility companies have kept Laurentide at the
forefront of supply and service to the growth of North America’s
infrastructure.
PARIS GLOVE
Paris Glove was founded in 1945 and has a long
experience of producing fashionable gloves and winter access-
ories. Paris grew from a small domestic manufacturing company
in the fashion capital of Canada, Montreal, to becoming a leader
in global sourcing. The company continues to drive new Canadian
design concepts and collections in order to stay at the forefront of
winter accessory trends. Products made from leather, suede and
shearling as well as knitted mittens make up the annual offering
that customers enjoy during the cold winter months in North
America.
CRAFT
Craft designs and develops innovative
clothing and products that inspire physical activity and enable
optimal sports performance for world champions as well as
everyday heroes. With its heritage in Scandinavian nature and
passion for fitness sports, the brand appears in the categories
Baselayer, Running, Nordic Skiing, Bike, Sportswear and
Trainingwear and since 2017 also in Teamwear and Footwear.
For four decades, Craft has delivered optimal performance
through innovative functional clothes. For almost as long, the
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