SPORT &
LEISURE
Sports & Leisure includes several internationally well-known
sports brands like AHEAD, Auclair, Craft and Cutter & Buck.
Business is conducted in 14 countries, focusing on the Nordic
countries and North America. In addition to our own brands,
we also have the distribution right to Speedo. Sports & Leisure
answered for 41 % of the Group’s sales and SEK 230.3
million of its EBITDA in 2017. Most of the sales relate to the
retail market (sports retail sector),
but some sales also stem
from the promo market.