releases, NJ Stage suggests sending
them out a week in advance
if possible. Search engines generally
pick up event listings and
stories within a day or two, but
allowing for a few additional days
will ensure search engine visibility.
Plus people are working different
schedules due to the pandemic so
releases a day or two in advance
may not be noticed in time.
In addition, for every regular
event that would take place during
the year there are probably 10
or 20 virtual events. People aren’t
just holding virtual events on the
weekend, they are presenting
events every day of the week. This
is another reason why promoting
your events is important.
The New Jersey Stage Virtual
Event Calendar will list events
for any arts genre or community
event. Our goal is simply to help
bring more attention to the events.
New Jersey Stage made the
move to virtual events long before
most noticed the trend. That’s one
of the advantages we have of being
a small, independently run operation.
We can change our direction
at a moment’s notice and do
not require lengthy meetings or
approvals. Our regular event listing
area is still active and receiving
new events from venues, but
we will not be adding events ourselves
until physical shows return.
And, like you, we cannot wait
until physical shows return...
•
For great events to watch each day visit:
www.newjerseystage.com/virtual
New listings are added by 10:30am each day
NJ STAGE - ISSUE 71
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