The Virtual Event Calendar at
New Jersey Stage has published
over 1,000 listings. Many of these
have been inputed by us directly
as we check a pair of websites
each day and add shows we think
would be good to highlight. Others
have been added directly by
artists or arts organizations.
So, why should you add your
shows to our event calendar?
The main reason is added exposure.
Not only are thousands of
people viewing our listings each
week, but our event listings get
picked up by the search engines.
They also get sent out via alerts
like Google Alerts whenever someone
has set up their alert to match
a keyword found in our listing. NJ
Stage places our virtual calendar
on nearly every page of our website,
which provides high visability.
The listings also appear when users
search for relevant topics at NJ
Stage. Finally, virtual event listings
are free and take just seconds to
add per listing. We’ve even set it
up so you can add shows throughout
a series without needing to
change information other than the
date and time, and any other information
that changes.
Virtual events can be used to
help promote within a local area or
across the entire world. One of the
exciting things about virtual events
is that they can be seen anywhere -
so why only promote them to your
regular followers on Facebook,
Twitter, or Instagram? Why not use
this pandemic as an opportunity to
broaden your fanbase?
With that said, one thing we’ve
noticed is that many arts organizations
and artists are not promoting
their events with press releases as
they would with a regular event.
Many are submitting press releases
only a day or two ahead
of the event, if they send any out
at all. To truly get value for your
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