PUBLISHER
EDITOR GRAPHIC DESIGN COORDINATORS
CONTRIBUTORS
PHOTOGRAPHY
Tulip Media Group David Javaheri Jessica Embree Katey McNeil Jen Kershaw Erika MacLeod
Robin Robins David Javaheri John DiJulius Mike Rowe Chris Voss Philip DeFeo
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CONTENTS
2 Letter From The Editor
8
With Help from Direct iT , the YMCA Of Greater Boston Continues the Legacy
PHILIP DEFEO
10 3 Ways For A Business To Avoid Taking Itself Hostage
CHRIS VOSS
12 How To Create An Emotional Connection In A Digital World
JOHN DIJULIUS
15 The One Lesson Business Owners Miss When Training Employees That Can Cost Them Thousands
DAVID JAVAHERI
4
Mike Rowe
INFLUENCING
A MOVEMENT : Discovery Channel ’ s Mike Rowe On The Power Of Authenticity In Communication
To Influence Your Audience
MEET MIKE !