New England Cyber Defender October 2023 | Page 2

David Javaheri with " Shark ", Kevin O ' Leary

Thank you for picking up this second edition of New England Cyber Defender . We have lots in store for you this issue .

First , our cover feature introduces us to the charismatic Mike Rowe , a familiar face from Discovery Channel . In his page 4 article , you ’ ll learn how the principles of hard work and unwavering dedication can reshape your approach to success . Prepare to be inspired by Rowe ’ s journey and discover how you , too , can leave a lasting impact .
On page 12 , John DiJulius , an expert in customer experience , leads us through a captivating exploration of building emotional connections in our digital age and unveils seven compelling strategies that can forge unbreakable bonds between your brand and customers .
Meanwhile , Chris Voss ’ s piece will empower you to stress test your understanding capabilities and emerge stronger from the negotiation table .
On page 15 , we illustrate the importance of cybersecurity training for your employees with some shocking statistics . We then provide a framework for engaging them in the training process using interactive activities .
I understand that in today ’ s fast-paced business environment , maintaining a robust IT infrastructure is paramount . In this issue , I want to bring to your attention a new trend among modern businesses : Co-Managed IT services . In Co-Managed IT services , an MSP works with your in-house team to deliver extraordinary IT support , bridging the gap between your in-house IT team and external expertise with a seamless integration that maximizes efficiency .
It ’ s an arrangement where our skilled professionals collaborate with your existing IT team — who are typically so busy dealing with IT problems that security and regular maintenance are pushed to a back burner — and foster a partnership that capitalizes on collective strengths . This arrangement allows for flexible resource allocation and
2 leads to heightened security , enhanced problem solving and strategic planning , and increased productivity .
Some common misconceptions with Co-Managed IT services are that the MSP is taking over , that the relationship is project-based , and that the managed services provider is only monitoring . These could not be further from the truth . Co-Managed IT complements your existing team ; it does not replace them . Co-Managed IT provides ongoing support ; it is not just limited to specific events or projects . And Co- Managed IT goes far beyond network marketing , providing comprehensive solutions to a multitude of problems .
If your organization is growing and you ’ ve found your inhouse IT team overburdened and unable to manage everything on their plate , I invite you to contact us and explore the possibility of a Co-Managed services relationship where we fill the gaps in your existing team and enhance performance using powerful automation tools . It ’ s cost effective and efficient .
You will learn more about Co-Managed IT services when I speak at Small Business Tech Day , coming November 16 . You ’ ll also hear from celebrities like Shark Tank ’ s Robert Herjavec , AI expert and top technology leader Adam Cheyer , and best-selling author and entrepreneur extraordinaire Mike Michalowicz . Furthermore , we are excited to welcome a special guest from Kaseya IT Security & Management Software , the market leader in IT and security management .
With that , thank you again for taking the time to read our magazine , designed to educate small to medium-sized businesses in cybersecurity without the technobabble . I look forward to hearing your feedback on the content we ’ ve curated for you here and to showing you the difference Direct iT can make for you .
David Javaheri | President & CEO Direct iT - A Security Company That Does IT . directitcorp . com info @ directitcorp . com ( 781 ) 996-4918