CONTENTS
FIXTURES
CLEANING AND MAINTENANCE
DO'S AND DONT'S
STEP BY STEP TO VM
ZONES
STORE ATMOSPHERE
CUSTOMER OPINON
TYPICAL DAY
CELEBRITY ENDORCEMENT
GRAPHICS AND PACKAGING
STORE LAYOUT
UNIQUE SELLING POINT
LOCATION
SOCIAL MEDIA
EVERYTHING TO HELP YOU BE THE PERFECT VM
OUR
CUSTOMER
NEW
Our customer would ideally range from the ages 14 to 28. Our sizes will range from x-small to x-large. Our customer is most likely to currently shop in places like PINK vs, Miss Guided, Puma, Nike and Adidas. We want to create an affordable price with a good quality product. Because we are aiming our pop-up shop at a youthful audience we expect them to be involved in social media. This give us a competitive edge as we will be able to create a snapchat and Instagram filter
for our store so even people who weren’t originally planning to come in, they may be attracted to the filters and decide to stop to see what we’ve got. Because we are aiming our new range at a younger audience we will be offering a student discount. This will be 10% however we may have some offers and deals which are put in place particularly for students.
VM BASICS
OUR STORE
WINDOW DISPLAYS
VM CALENDAR
TREND 1-- 4
FOR YOU.
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