INTRODUCTION TO
NEW BALANCE
The type of customer we are trying to attract will be the complete opposite of what New Balance are currently catering for. We want to appeal to a younger generation with a female approach because what we feel New Balance are at the moment, although they do sell women’s wear, its all very male focused and has very minimal exposure.
We have realised this by taking a look at the colour palette, structure and fit of the garments and gym equipment provided.