USP stands for unique selling point. A unique selling point is something that makes your business different compared to your competition. It can give you an advantage because you stand out. For our pop up shop, we have a few unique selling points that you would not see in store.
One of our big main unique selling point is that the pop up shop is aimed at young females only. We want to be able to bring in a new audience to new balance. It will not be affecting the main store in any way, but it should help bring in a new demographic.
In our pop up shop we are going to have a photoshoot section There is going to be a section where people are going to be able to take pictures and then post their pictures onto Instagram. It is another form of free advertising to get across to the demographic were targeting. It is very useful as a lot of teenager tend to have social media. It is very easy nowadays for things to go viral.
Another unique selling point that we will have is that we will be collaborating with athletic female icons. They will be featuring in videos that will be displayed all around the pop up shop.
Unique
sellling points
What makes this store different to the flagship/any other brand.
# SELFIE