Network Magazine spring 2015 | Page 4
Flexibility is the wise route from great to greater
It’s exciting to work in an industry where very little stands
still. If you’ve worked in fitness for the past few years in
any capacity, I’ll wager that what you did today wasn’t
the same as you did five years ago. Different training
tools, different classes, different software.
Does this mean that what we were doing five years
ago was ‘wrong’ – and that, therefore, what we’re doing
today will be judged similarly five years from now? I don’t
think so. An unwillingness to stand still and accept all the
great things we do as being good enough is a positive
thing: ‘A wise man will change his mind, a fool never will’
as the saying goes.
Continual evolution can mean discovering the benefits
of previously unexplored concepts. Not everything will
catch on, of course, and many fads will litter the wayside
– but we only know what doesn’t work if we try it. This
adoption of new approaches and discarding of inefficient
ones may be viewed as an ongoing fine-tuning of our
industry: the perpetual quest to go from good to great –
or great to greater.
On page 9, Kathy McKenzie, architect of Australia’s
first fitness-specific Diploma of Leadership, Coaching
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EDITOR
Oliver Kitchingman
Network magazine is the official quarterly publication of Australian Fitness
Network. It is distributed in March, June, September and December. While
every effort is made to ensure accuracy, Australian Fitness Network accepts
no responsibility for the correctness of any facts or opinions. All information
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Cover image courtesy of Orangetheory Fitness
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Unless otherwise specified, all competitions/giveaways contained in this issue
commence on 1 September 2015 and conclude on 12 October 2015. Each
competition is a game of skill and chance plays no part in determining the winner.
The judge’s decision is final and no correspondence will be entered into. Winners
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4 | NETWORK SPRING 2015
and Mentoring, espouses this fluid approach, saying
‘I recognised that being flexible was indeed one of the
greatest competitive advantages I could foster. I have
had my business for 16 years and know that I wouldn’t
rely on the technology I was using in 1998, so why would
I use the same thinking?’
Speaking of technology, on page 20 we take a look
at how it has enabled the development of flexible fitness
passports. ‘Disruptive’ though this technology might
appear to traditional membership models, it may help
expose a new demographic to what our industry has to
offer. However it pans out, we will adapt, evolve and get
stronger.
Until next time,
Oliver Kitchingman, Editor
[email protected]
AUSTRALIAN FITNESS NETWORK
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Street:
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INFORMATION
Oliver Kitchingman, Editor
Jack Lee, Graphic Designer
Jonno Hook
Multimedia & IT Coordinator
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09
MARKETING & COMMUNICATIONS MANAGER
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FINANCIAL SERVICES
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NETWORK EDUCATION
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