Nestlé University Catalogue (January to December 2014) | Page 28

Know Your Consumer Deeply: Immersion Session Course Description: Know Your Consumer Deeply (KYCD) is a key part of Brand Building the Nestlé Way (BBNW), where our most fundamental commitment is to delight consumers, every day, everywhere. This course is designed to create awareness and understanding of the Know Your Consumer Deeply Winning Actions, supporting tools/live action workshops and the Consumer Portrait template. It is the foundational course for the KYCD room and the BBNW program. Who is this course for? Marketing, Consumer and Shopper Insight Managers. Mandatory for all Marketers. How long is the course? This is a ½-day course. What should I expect? By the end of the course you will be able to: • Bring the Know Your Consumer Deeply Winning Actions to life in your daily work. • Utilize the tools to strengthen your brand. • Implement an action plan to take to bring your target consumer alive in all decision making. Pre-course work Meet with your Line Manager to discuss and agree learning objectives. Review your current Consumer Portrait (and bring to workshop). Post-course work Meet with your Line Manager to discuss and review: • Your action plan on KYCD. • How the skills learned in the immersion tie back to your PDG development and your PE objectives. How much does it cost: There is no charge for this course. For further information or to register for this training, please contact: Information: [email protected] Registration: [email protected] When is this course running? TBD