Nestlé University Catalogue (January to December 2014) | Page 27

Brand Building the Nestlé Way: Virtual House (E-Learning) Course Description: The Brand Building the Nestlé Way (BBNW) House Portal site features Nestlé’s proprietary approach for helping Brand Builders achieve great brand results by applying a set of Winning Actions supported by useful tools and learning from real life market examples. Who is this course for? All Brand Builders (Marketing, Sales, CCSD, R&D). Mandatory for all Marketers. How long is the course? Self-paced learning. Length depends on extent of information covered. Allow at least 2 hours. What should I expect? By the end of the course you will be able to: • Understand what BBNW is and how it can help you achieve great brand results. • Relate the Commitments and Winning Actions to your work as a brand builder. • Find tools and best in class market examples to support your brand building when you need them. Pre-course work Meet with your Line Manager to discuss and agree learning objectives. Post-course work Meet with your Line Manager to discuss and review: • Where you need to focus to strengthen your brand building skills based on the brand and projects you are working on. • How these skills tie back to your PDG development plans and your PE objectives. How much does it cost: There is no charge for this e-learning. For further information or to register for this training, please contact: [email protected] To access the BBNW House, go to the Marketing Intranet and click on ‘Discover the BBNW House’. When is this course running? This is a self-paced, E-learning course which is available anytime once the BBNW House is loaded.