Goal: To establish nEo as the #1 Youth Savings Product in Trinidad and Tobago
Objectives:
1. To be perceived as #1 in all nEo segments by September 2015
2. To generate monthly sales of 900 new nEo accounts
3. To have 70% of nEo account holders conduct at least 1 transaction per month by September
2014
4. To create 70% awareness of nEo among youths ages 5-25 and 60 % awareness by parents by
September 2014
Strategies – Market Penetration, Product Development and Strategic Alliances
Initiatives
Pennacool.com Sponsorship
SSFL Sponsorship
nEo Day at IMAX
Direct Marketing –Pass nEo
Amend nEo Policy
Back to School With nEo
nEo Education Award
Product Development