Neighborhood Organizational Handbook Neighborhood Organizational Handbook | Page 22

VII . COMMUNICATIONS

Communication is one of the most important functions of a neighborhood association . People are interested in what is happening in their neighborhoods and need to know about activities as well as recent accomplishments . The exchange of information between the members of your group is crucial to the long-term success of your association . Good publicity will inform your neighbors about the next scheduled meeting , a current issue , upcoming events , or the completion of a successful neighborhood improvement project .
NEWSLETTER A newsletter is probably one of the most common formal ways to share information . It is a great way for communicating with your neighbors . Newsletters may be published monthly , quarterly , annually , or any frequency that works for your neighborhood .
Funding for the production and mailing of newsletters may be raised from dues collected from residents , donations from local businesses , grant funds , advertising in the newsletter , and a variety of other sources . Your neighborhood could also consider distribution by hand by area residents . A block captain system often works well for distributing information .
Another excellent option is to create an electronic newsletter that can be e-mailed to residents . If there is someone within the neighborhood that has some computer expertise , an electronic newsletter can be created basically free of charge and emailed to your membership
WEBSITE A website is a great place to share information about your neighborhood group , post contact information , bylaws ( if any ), photos , and information regarding future meetings and events . Placement of the website address in emails , flyers , and social media provides convenience for your neighbors to access and share the website with other fellow neighbors . To make sure your neighborhood groups ’ website is functioning optimally , it is important to follow some of the following suggestions : � Content should be concise and informative with plenty of graphics and photos . � Ensure that all hyperlinks are active and accurate . � Delete or change any outdated information regularly . � Make your most important content easy to find .
SOCIAL MEDIA Social media is critical to promote your neighborhood association and is a great way to reach people who currently aren ’ t involved .
� Facebook : A Facebook page for your association can be used to promote upcoming events and start discussions for people interested in your neighborhood .
� NextDoor : A social media platform that is designed specifically for neighborhood engagement and social interaction . This platform can be used to update your neighbors on neighborhood safety ( suspicious activity , etc .), advertise and promote neighborhood meetings and events , and promote conversations among neighbors .
Neighborhood Organizational Handbook – Arlington , Texas 19