introduction 3
mission statement 4
10 ways to be happier during deadlines 6
get brianna's look 7
queen esther 8
pinterest 10
the 'check' trend 11
our favourite quotes 12
standing out in the crowd 14
trend boards 16
get selena's look 19
what's important to you? 20
trend research 22
range plan 24
customer profile 29
focus on the unseen 30
bibliography 32