Good website design. Your website is your online real estate!
Are you making the most of it? Your website should not only be
aesthetically pleasing, but it should also be easy to navigate with
key images of your inventory. Make sure your visitors can find
what they’re looking for in as few as two clicks!
Fast load time. Good website functionality goes deeper than
design alone. In order to perform well, a website needs to load fast
and respond quickly. Otherwise, you risk losing a customer due to
frustration. A website’s development and core infrastructure will
impact its performance, so make sure yours is up-to-date.
Keep inventory updated. Make sure your website is
inventory driven. Today’s shopper is looking for inventory that is
immediately available and you have just seconds to capture their
attention and lead them down the funnel to a conversion. Fresh
inventory with good photographs is crucial to making this happen.
Make conversions easy. Place call-to-actions like “click to
email” prominently throughout your website, often at the top and
bottom of a page. On your inventory pages make sure a “contact
form” is readily visible.
Engage, engage, engage. Chat is a great way to engage
customers on your website. With free chat services like tawk.to
or more robust subscription-based platforms that provide 24/7
live monitoring, you can connect with your customers in real-time.
Chat helps shorten the response time and helps you close more
deals. Word of caution: be diligent with chat since an unanswered
chat is a dead-end lead.
Integrate with social media. Facebook Marketplace has
become a valid place for consumers to shop for everything, including
trailers! Marketplace now supports automated uploads through
approved partners, so make sure your inventory is automatically
being fed to Marketplace and other relevant shopping platforms.
Consider cost per click. Cost-per-click advertising through
engines like Google AdWords and Facebook Ads is a cost-effective
way to target new customers over a geographic area with key
terms and affinity interests.
Connecting the dots between marketing and sales can seem
overwhelming, but there are fewer things more critical to an
organization’s success today than digital marketing.
What is digital marketing? Digital marketing encompasses all
marketing efforts that use an electronic device or the internet.
Successful companies leverage digital channels such as search
engines, social media, email and their website to connect with
current and prospective customers.
Here are a few tips to help you capture more leads and close
more sales through digital marketing:
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Price to move product. Finally, make sure pricing is
competitive. A product is only worth what someone is willing
to pay for it. While you can protect against selling on price alone
by featuring high quality, high-resolution images, good descriptions
and superior service, price will be one of the key factors customers
consider while making a purchase.
Written by: Josh Slabaugh (CEO), TrailerCentral
www.trailercentral.com l 800-875-7216
Please visit us at Booth #329
NATDA Magazine www.natda.org