NATDA Magazine May/June 2023 | Page 43

Proven Industries has a different concept , make huge profits selling top quality locks that cannot be purchased online for less than the retail price in the store . Ron Lee , President explained “ Our approach is completely different from the mass producers , we are the only authorized online dealer which gives us great controls over pricing , so retailers don ’ t have to worry about being undercut by others . We have a high-end , high-quality product and we know there are consumers who want the same and are willing to pay extra for a superior product . The benefit for the trailer dealer is profit . You would have to sell several of our competitors ’ products to make the same profit you would selling one of ours . By simply having Proven Locks displayed in your store , you present a “ good , better , best ” scenario for the consumer to consider and often they will choose the “ best ” option regardless of price ”.
Proven has a “ match key system ” that allows the locks to be keyed as sets so if you have multiple units you are securing , you can do it all with one key . They also provide a hands-on approach with a team of sales representatives that will come to your store and work with your staff to help them learn how to make in-store conversions . Proven locks are 100 % made in the USA , using the latest in robotic technology to ensure the highest quality product is produced .
Proven Industries is bringing a new concept to selling trailer locks , PROFIT ! If you would like more information on becoming a dealer you can visit them in-person at the 2023 NATDA Trailer Show in booth 2911 or reach out using the contact information on the previous page .
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