Unfortunately , for many trailer dealers this can often lead to a “ race to the bottom ” in terms of pricing which slashes margins and profits right along with it , especially when it comes to products like locks , hitches , and other “ hard ” products that consumers purchase . Having to compete with online retailers who are willing to drop the price to the point of almost no profitability just to get the sale is nearly impossible to defend against , until now .
Let ’ s face it , there is one reason to be in business , to make money !
Unfortunately , for many trailer dealers this can often lead to a “ race to the bottom ” in terms of pricing which slashes margins and profits right along with it , especially when it comes to products like locks , hitches , and other “ hard ” products that consumers purchase . Having to compete with online retailers who are willing to drop the price to the point of almost no profitability just to get the sale is nearly impossible to defend against , until now .
42 NATDA Magazine www . natda . org