Instead of engaging in price wars with nearby competitors, he took a different approach— focusing on value, customer relationships, and unique product offerings.
His strategy worked. Diamond K Sales continued to thrive, earning a reputation for fair pricing, honest dealings, and a refusal to compromise on quality.
A Commitment to Customer Satisfaction
What sets Diamond K Sales apart is its unwavering focus on customer service. Kropf believes in educating buyers rather than simply selling to them. He takes the time to ensure that customers get the right trailer for their needs, even if it means steering them toward a different model or manufacturer.
His straightforward approach to pricing has also earned him respect within the industry.“ I don’ t believe in cutting margins to the bone just to make a sale,” Royal explains.“ If I don’ t make a fair profit, the next dealer won’ t either, or that’ s not sustainable for the industry.”
Many of Diamond K’ s customers are repeat buyers, some owning six to ten trailers purchased from Diamond K Sales over the years. continued on page 24
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