NATDA Magazine July/Aug 2019 NM_July2019_FINAL | Page 50

trailering need, from the high-value Economy Series through the extensively-featured, highest-capacity products. Whether a consumer is looking to transport farm equipment across vast fields, carry loads of gravel to a construction site, or haul an off-road vehicle out to play, he or she will find the right tool for the job in the Big Tex lineup. Trailering covers a broad and diverse spectrum, and Big Tex has what sells at each point along that spectrum. Further, Big Tex understands that the power of a brand lies in more than just product quality and availability; it’s also crucial to empower those on the front lines representing the brand. To that end, Big Tex is proud to offer its dealers unrivaled support through Dealer Advantage, a free, highly effective set of marketing, sales and financing resources. From cutting-edge digital marketing tools, to sophisticated lead routing and management systems, to comprehensive sales training, to exclusive funding sources, Dealer Advantage gives Big Tex dealers an undeniable edge in their markets. Today, Big Tex boasts its strongest infrastructure and savviest portfolio to date, with distribution centers all across America and product offerings from light-duty to industrial-capacity. Never content to rest on its laurels, the company continues to leverage new technologies and product innovations to sharpen its expertise and offerings. With the backing of its parent company and the trust of its dealer partners, Big Tex is more invested than ever in continuous growth and improvement—so that today and long into the future, allying with that bold yellow logo will always mean success. “Today, Big Tex boasts its strongest infrastructure and savviest portfolio to date, with distribution centers all across America and product offerings from light-duty to industrial-capacity.” 50 NATDA Magazine www.natda.org