Big Tex’s unique ability to anticipate and exceed customers’
expectations grew exponentially in December of 2015. The
formation of American Trailer Works that brought Big Tex into a
larger portfolio means that behind every ironclad Big Tex trailer is
a team of experts analyzing data, trends, behaviors and processes,
and using that information to nurture the health of the brand, the
strength of its portfolio and the profitability of its dealers.
This infrastructure builds on the formula for success that founder
Ricky Baker established back in 1982: Manufacture and sell a range
of well-designed, well-built trailers of different sizes, functions and
capacities to keep the entrepreneurs of America moving.
Baker forged his company with the end user firmly in mind, yet
understood that it would take a strategic focus in order to best
serve those users. Over the years, Big Tex’s manufacturing methods
were conceptualized, developed and integrated to enable the
fabrication and assembly of trailers to become more efficient.
Strategic trailer parts agreements helped Big Tex incorporate top-
quality components into the trailers, aiding manufacturing and
improving the designs year after year.
By the mid-1990s, Big Tex had become the highest volume utility
trailer manufacturer in the United States, building bigger and
more innovative factories to accommodate the high demand
for its products. An internal transportation team coordinates
trailer deliveries across the U.S. and Canada, routing products
from factories in Georgia, Texas, Oklahoma and Idaho to regional
distribution centers and specific dealerships.
This geographic spread and robust infrastructure ensure that
dealers have easy, fast access to a well-stocked inventory and can
get their hands on new models quickly, cementing their visibility and
earning their customers’ trust. As a result, Big Tex’s brand presence
has grown consistently for more than 35 years.
Those decades of expertise have fostered a deep, hard-earned
understanding of what customers want—and, just as crucial for
dealers, what sells. Today’s Big Tex lineup has something for every
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