United Architects of the Philippines
40th National Convention
9-12 April 2014
56
SMX Convention Center
Metro Manila
Speakers ’ Profile
Architect Florentino’s talk will zero in on Professionalism and Ethics in the
Architectural Practice in the pursuit of keeping and maintaining a straight path
in our profession. He will define the 3 C’s that mark a profession: Competence,
Commitment, and Conduct.
Architect Edilberto F. Florentino, FUAP, a LIKHA Gold
SEMINAR 16
Medal Awardee and an APEC Architect, is one of the
“Keeping the Straight
principal architects of E.FLORENTINO3+Associates.
Path” Professionalism
He is a product of Mapua Institute of Technology
and
Ethics: The Core of
(MIT). He received the Outstanding Mapuan in
Architectural Practice
Architecture in 1992, thereby making him a Lifetime
Member of the Foundation of Outstanding Mapuans
Inc. (FOMI). He attended Post-Graduate Studies at
Edilberto F.
the University of the Philippines (UP) and had been an
Florentino,
FUAP
honorific scholar, cross-enrolled in Civil Engineering
in Structural Sciences.
He had been a Member of the Board of Architecture
(BOA) from 1993-1994 and was chosen to be an Outstanding Professional of the year 2002 in the field of
Architecture by the Professional Regulation Commission (PRC).Architect Edilberto F. Florentino (together
with his two sons) has claimed 14 approved patents on building elements from foundation, framings and floors,
up to roof. Out of these innovations were developed the Modular Ferro-Concrete Building System, which has
been applied nationwide to varied building types, such as residential, commercialhealth, educational, religious
and industrial establishments. He has been invited to local and international fora, as in India and Korea, to
speak on building systems, particularly as applied to mass projects.
Architect Edilberto F. Florentino had been President of the erstwhile League of Philippines Architects (LPA),
and had been a Member of the Panel of Negotiators that led to the formation of United Architects of the
Philippines (UAP). He is Past President of the UAP Quezon Chapter, is Past Chancellor of the UAP College of
Fellows, and has been continuously involved in legislation, having helped craft and worked for the approval of
Architecture Act 2004 (R.A9266).
Aside from being a registered and licensed Architect, he is an Environmental Planner and an Accredited
Arbitrator and Mediator ofConstruction Industry Arbitration Commission (CIAC). In 2006, he was bestowed
the UAP Likha Gold Medal, the highest award given to a UAP member, and the Gawad Gintong Likha at CCP
in 2012.
SEMINAR 17
A Plea for Sanity: Eat Arts
Hugo D. Yonzon III
It is innate for man to draw. The
caveman not only wanted to record
his world and the events that occurred
herein, but he needed to comprehend
and even beautify his world. So,
while he hunted for food and sought
protection from the elements, he
drew his apprehension and aspiration
on the wall. He probably invented
primitive pencils first way before the
wheel. To form pictures is a natural
human endeavor. No engineer, lawyer, or accountant was a child who
did not draw. It is ingrained in all of us. A child expresses fear and love
through drawings. A psychologist can read a child’s mind through
his or her drawings. Drawings are, therefore, channels and tools, to
ground oneself to the world. But at the same time, expand from its
confines. There are now proponents who are applying visual arts to
ease the trauma in children inflicted by the typhoon Yolanda. This
approach could be explored to unburden those who may be victims
of bullying, or of repression. Aesthetics is part of who we are. Woe is
it to the people who would limit these faculties and potentials in their
fellowmen. This would spell the end of humanity.
Let us re-examine how we rear our children and why we sometimes
deprive them of their desire to favor visuals, when this divine
predisposition is persistent in all of us – from a lola coloring her nails
to a priest embellishing the altar. Thus, community building must
consider the precious space for aesthetics.
Hugo “Boboy” Yonzon III finished Bachelor in
Fine Arts in Visual Communications from the
University of the Philippines College of Fine Arts
and pursued Master in Management at the Asian
Institute of Management. His other trainings include
participation in the Master’s Class in Film Direction,
International Film Workshops in Rockport, Maine
and Communication for Social Change, Cornell
University, Ithaca, New York. He is currently the
President of Yonzon Associates (YA), a multi-media
service company and of Yonzon Entertainment
Syndicate (YES), a media content producer. He has
taught at the UP College of Fine Arts for 12 years and
has delivered talks on Philippine comics, creative
content in Malaysia, China, Indonesia, and Singapore,
as well as in various for a in the Philippines. He has
also published “The First One Hundred Years of
Philippine Komiks and Cartoons” in 2009, a coffee
table book written by John A. Lent of Temple
University, Pennsylvania. Boboy is also the Founding
President of the Philippine International Cartoon
Comics and Animation (PICCA) Inc. that runs yearly
festivals on the creative content starting October
2009. He is also the President of the Samahang
Kartunista ng Pilipinas (Association of Cartoonists
in the Philippines), the organization of cartoonists
from the newspapers and journal magazines in the
country. Further, he has directed various talk shows/
magazine programs including “Ms.Ellaneous” and
“Kabuhayan Muna”, to name a few. At a glance, he
is passionate about teaching, pro-active in creating,
relentless in informing, consistent in collaborating,
strongly advocating as he leads, serves, wins,
exhibits, and directs various activities in his realm.