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27-30 April 2011 | SMX Convention Center, Pasay City

Ramon S. Mendoza,

FUAP

National President

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United Architects of the Philippines
On behalf of the United Architects of the Philippines (UAP), it is with extreme pleasure that I extend my warmest
greetings and my best wishes to all the participants, organizers and sponsors of the 37th UAP National Convention of
Architects (NatCon 37) and Convention Exhibits (ConEx 2011) to be held on April 27-30, 2011 at the SMX Convention
Center, Pasay City.
The new millennium is confronting the tension between the forces of globalization, which has been widely debated
as a distinguishing trend of the present moment, and its impact on local architecture and the efforts to ensure local
identity and distinctiveness through architecture, where globalization is seen as a multidimensional phenomenon. We
even find ourselves at the center of two opposing forces existing as a result of past or present contrasting cultures and
architectures, along with their attendant values and methods of expression.
Hence, with the theme “Reinventing S.O.A.: Service-Oriented Architecture,” this Convention is indeed propitious
and significant in this rapidly changing and competitive environment where there is a need for concerted effort to find
ways to assert both the potentials of new technology and new concepts represented in globalization and its contribution
to the development of the built environment. This Convention aims to grasp the connections with the past, as well as
the novelties of the present, to capture both the continuities and discontinuities of identity and modernization in order
to make sense of our current predicament, consequently, a reinvention is necessary.
Since our organization is not any one person or affiliate but is a collage of our differing needs hence in this
Convention we need to seek to perpetuate what we do best while attempting to accommodate ideas and views from
our peers at the same time. It is indeed necessary to associate our thinking with adaptation of technical innovations
in order to absorb and integrate them into a meaningful cultural system and to transform them from being just huge
technical projects into a realization of our consciousness and maturity of vision, of our true identity deeply rooted in
our history and heritage, where new models of built form and of direct interaction with the traditional modes of building
need to be established.
We do not promise to give you the best three days of your life. Rather, we aspire to give you three days that will be
an enduring part of your life not only for the memory of the 37th UAP National Convention but also because of present
administration’s desire to truly redefine service to members.

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