Mélange Accessibility for All Magazine April 2023 | Page 15

WEBSITE OWNERS – We offer affordable assistive technology solutions to website owners , thus removing cost barriers .
REGULATION – We always stay up to date so the solutions we provide adhere to WCAG and regulation guidelines .
We realize the inverse relationship between fancy sites and the interaction of users with different abilities . A seeing user is likely to click away from a straightforward site format , taking his business to a site that appears more enticing , while a blind user needs the site to lack fancy windows , colors , fonts , dropdown menus , pop-ups , etc . in order to operate the site . For this reason , we created options for any user to choose if and how he wants to employ our assistive technology .
When establishing full equity , we must provide options for people to choose what is best for their needs . This development , led by our fully blind head QA software engineer , was based on the feedback of the blind community because we know the best way to serve people is to ask what they need , rather than guess .
Further , we are unlike other overlay companies because we empower a human following our DIY plan to fine-tune the fit of the overlay to each website for optimal user accommodation .
PURPLE LENS OFFERS :
1 . The ability to change preferences in the way the site looks
2 . The ability to alter the entire site structure
This way , we are not failing any user with specific needs , but rather , offering autonomy for him to choose how he relies on us .
With Purple Lens , 80 % of the client site will be automatically more user friendly , yet 20 % of the site must be fixed with human awareness and make respective touch-ups to the system . We assist our clients to complete this step when they follow our DIY program to fine-tune our assistive technology with their website . Our troubleshooting scanner will reveal areas that may experience glitches . Reintegrating and simple coding steps will fix any errors .
Should a website owner need assistance , we have a hub of international web developers called Purple Zone , who are already experts in Purple Lens .
We are living in a world that is very progressive and advanced with technology and innovation , yet the web accessibility industry still has a long way to go . We decided that we , at Purple Lens , will set the standard of a more accessible world for everyone ; we decided to be the most effective , affordable and productive solution for our clients and users .
Our dream is that web accessibility does not need to be something that is punishable according to laws or legislations . We want Purple Lens to help pave the way for accessibility becoming the norm that is a standardized expectation by all .
Whether you ’ re the website owner , web developer or the end-user , Purple Lens ’ packages and tools are able to fit to website styles , product types and target audiences .

We fight hard to fulfill our mission statement . Equality is important , but inclusivity is essential .

WWW . PURPLE-LENS . COM
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