A cut above the rest
“It is a service that a lot of people appreciate,” he explains. “As with everything we o?er, our sta? are highly trained to carry out this treatment and we ?nd that once people have had it done they come back time and time again.” It is this attention to detail and eye for business which led Pete to open a training academy, to ensure the greatest levels of skill across his four barbers. “For a long time we taught keen young trainee barbers everything about the trade,” he recalls. “For us it was about making sure we always produce the highest standard of work as well as being personable and customer focused. After all, everything we do is about pleasing the customers. If they are happy they will return, it is as simple as that.” geezers is open six days a week from 9am – 6pm and there is no need to book. during the week Pete o?ers a discounted rate for children and pensioners. For more information call 020 8429 0304.
SToRY bY
Caron Kemp
M
en’s haircuts can be as relaxing and enjoyable an experience as women’s. That’s according to the owner of traditional Pinner barbers Geezers, Pete Demitri.
Since February 2005 Pete and his team have been o?ering the complete range of grooming services to Pinner residents from his Bridge Street shop. “It can be quite intimidating for many men to go into a big hairdressers,” he admits. “Here we o?er more intimate surroundings tailored just to them where they can also relax and relish the treatment and talk about things important to and relevant to them. “And because we get so much repeat business we build relationships with our customers and it is as much a pleasure for us to see them as it is for them to visit us. It is what makes us feel like part of the fabric of the Pinner community. We don’t just cut hair, we are providing a much broader social service” Pete is especially proud to o?er customers a luxurious traditional wet shave, something indulgent that he believes sets him apart from the competition.
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