My first Publication WebSite Proposal-TAQA MISR | Page 5

5 ArabNewTech ArabNewTech.com | [phone] E | [email protected] Goals and Objectives Your company offers unique value to its customers, and it needs special capabilities to offer the full extent of that value to its customers via its website. Standardized development options won’t do; Your company needs attentive web development services that: Deliver a 100% customized, hand-coded solution. Integrate the desired functionality seamlessly into Your company ’s website. Provide ongoing maintenance and technical support. If Your company relies on a prepackaged solution and tries to tweak it to suit its unique functionality needs, it will be forced to compromise on aesthetics, website performance, and the ability to customize that functionality into the future. Recommendations For YOUR website To meet Your company needs, as described above, we recommend the following marketing services as part of this project: Brand Positioning, Naming, and Graphic Identity - ArabNewTech’s creative team, business experts, and graphic designers will collab- orate with you to develop a brand that aligns with your long-term vision. The end result will be a unique business identity that sets Page 5 of 17 you apart from your competitors and leaves an unforgettable impression on your customers. A Thorough Analysis of Your Competitors – We will conduct a meticulous analysis of your competitors’ marketing strategies. This will allow our team to determine which techniques are working well in your industry and to identify untapped opportunities. Then we’ll offer recommendations guided by those insights on how you can make every aspect of your marketing more effective. If Your company relies on a prepackaged solution and tries to tweak it to suit its unique functionality needs, it will be forced to compromise on aesthetics, website performance, and the ability to customize that functionality into the future. Marketing Strategy Development for Both Online and Offline Media – We will develop a comprehensive promotional strategy to steadily expand your influence and encourage long-term growth. This strategy will describe how to utilize a balanced approach between digital and traditional media, allowing you to take advantage of a variety of platforms in today’s converged media environment. A Thorough Audit of Your company ‘s Current Social Media Use – We’ll carry out a comprehensive analysis of Your company ’s current social media use. Relying on our expertise supported by analytics, we’ll translate the insight we gain into actionable advice to improve your performance. This advice will include suggestions for both short-term and long-term improvements. Development of a Long-Term Social Media Strategic Plan – We’ll devise a plan for you to follow to expand your social media presence over time. This plan will allow you to continue to improve your results from your social media investments, without sacrificing efficiency or compromising your ability to mange it all on your own.