My first Publication The Creative Space November 2019 - Page 9

With that as a guide, here are three ways to grow an authentic brand Topic “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Thomas (‘Tom’) J. Peters, American writer on business management practices. He is the author of “In Search of Excellence: Lessons from America's Best- Run Companies” available on Amazon.com 1. What do you hold to be true? This tells people where you stand from day one. Once you've made that clear, stick with it. Nothing screams fake like a brand that keeps changing the script. 2. What's your passion color? I can't say enough about the psychology of color - and how it introduces you to your customers even before you speak. Well executed, it creates an emotional relationship with your target audience. 3. What's your brand voice? Logos are important- they help you to differentiate your brand and single you out as a contender. However, I've seen too many over- designed, over- rendered logos. A word to the wise - remember, it should be able to be used successfully on a variety of media, print, product, and video - including docx., png, pdf, and jpeg. On Sunday, 8th December, we'll be discussing this and other considerations around brand building. Time: 2.00pm-4.00pm. Cost: $TTD300. To register, contact us today at info@zoma.solutions, or via our website www.zoma.solutions. Links to help you become a brand enthusiast:  https://www.entrepreneur.com/article/77408  https://www.entrepreneur.com/article/231966  https://www.entrepreneur.com/article/309188