My first Publication The Creative Space November 2019 | Page 8

Topic
“Branding is the
process of
connecting good
strategy with good
creativity”
Marty Neumeier
A merican author
and speaker who
writes on the
topics of brand,
design,
innovation, and
creativity
“Why Branding Matters” - and why it’s a critical aspect of
marketing your business. 2 min read.
“…your brand is your promise to your customer. It tells them what
they can expect from your products and services, and it
differentiates your offering from your competitors'. Your brand is
derived from who you are, who you want to be and who people
perceive you to be.”- John Williams.
When I started ZOMA Business Solutions, I decided that win or lose
my brand would be ethical and authentic. I’ve always been creative
- as a child I drew, painted, sketched, designed, wrote poetry and
short stories. My mom encouraged my interest- each month I would
get a new copy of Vogue Magazine.
Therefore, my brand and everything that surrounds it is a reflection
of myself and the things I value.
Many times though, I see entrepreneurs trying to be the “next big
thing” quite forgetting that YOU are really your brand.