My first Publication The Creative Space November 2019 - Page 8

Topic “Branding is the process of connecting good strategy with good creativity” Marty Neumeier A merican author and speaker who writes on the topics of brand, design, innovation, and creativity “Why Branding Matters” - and why it’s a critical aspect of marketing your business. 2 min read. “…your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.”- John Williams. When I started ZOMA Business Solutions, I decided that win or lose my brand would be ethical and authentic. I’ve always been creative - as a child I drew, painted, sketched, designed, wrote poetry and short stories. My mom encouraged my interest- each month I would get a new copy of Vogue Magazine. Therefore, my brand and everything that surrounds it is a reflection of myself and the things I value. Many times though, I see entrepreneurs trying to be the “next big thing” quite forgetting that YOU are really your brand.