My first Publication The Creative Space November 2019 | Page 7

Topic “The strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.” -W. Chan Kim, co- author of “Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant” available on 4. Not sure of your “Value Proposition”-a.k.a., your ‘secret sauce’- Have you done the “due diligence”? Simply put, your value proposition/secret sauce describes the one thing that YOU do that is better than anyone else in your industry. You find that out by looking at the things you do well, as well as the things your competition does well and measuring performance. The other way is looking for the gaps/pain points in your neck of the woods, and strategizing how you can fill those areas. Again, If you find it and serve it faithfully and consistently, then the price is no longer an issue. In the end, if you're unwilling to face the pricing challenges head- on, then you'll always be afraid of placing the required cost of business on your goods and/or services. Instead, you'll diminish your true value to your customer, who will be unwilling to entertain your game of 'hide and go seek' pricing version- and will grow tired of it and of YOU. Links to help you with your pricing game  products/  