My first Publication ocbc_ar17_fullreport_english | Page 22

CREATING SUSTAINABLE VALUE
FOR OUR STAKEHOLDERS
Our values define the ethos and culture of our organisation and underpin our continuous efforts
to create sustainable value for our stakeholders.
OUR CORPORATE STRATEGY
Our Corporate Strategy articulates how we
build a resilient business for the long term.
It reflects our unique positioning in our key
markets and businesses that has consistently
enabled us to successfully capture market
opportunities. We progressively formulate
and refine this strategy in order to embrace
opportunities that arise as global and
regional mega trends evolve.
CORE MARKETS
Our four core markets – Singapore,
Malaysia, Indonesia and Greater China
– are among the largest in North and
Southeast Asia. They provide us with both
the market depth and breadth to expand
our business franchise. The regional and
international trade, capital, investment
and wealth flows arising from these
markets offer tremendous opportunities
for us to support both in-market and
cross-border customer requirements. CORE BUSINESSES
Our core businesses of Banking,
Wealth Management and
Insurance are key growth drivers
that draw on OCBC’s competitive
strengths to comprehensively
serve individual customers
through their life stages and
corporate customers across
their business life cycles.
Responsible Financing, beyond
protecting the environment from
untoward commercial interests, is also
about ensuring that every transaction
makes sense for customers. By promoting Community
Development in the markets
we operate in, we help to
shape a healthy, growing and
inclusive society.
TRUSTED ADVISOR BROAD GEOGRAPHICAL FOOTPRINT The culture of OCBC is predicated upon our
values, with special emphasis placed on forging
lasting customer relationships based on trust
and respect. This trust is hard-earned and we aim
to consistently uphold and surpass the ethical
standards that we are expected to live up to. Our broad geographical footprint in North
and Southeast Asia is attractive to our
customers who seek to expand beyond
their home markets. In Southeast Asia,
we are present in eight out of 10 ASEAN
countries and have deep local market
knowledge as well as strong regional
and international network connectivity.
We have 51 branches in Singapore, 45
branches in Malaysia and more than 330
branches across 61 cities in Indonesia. In
Greater China we are well-represented
with more than 100 branches, including
those within the Greater Bay Area. Beyond
Asia, we have a presence in Australia, the
Middle East, United Kingdom and United
States to support our customers’ growth
beyond the region. DIGITAL INNOVATIONS
We have a two-pronged
approach towards innovation:
We incubate internal employee
ideas at our Innovation Lab
and we embrace external
collaboration with fintech
companies through The Open
Vault at OCBC. By harnessing
new technologies – from
voice biometrics and chatbots
to application programming
interfaces (APIs) and artificial
intelligence (AI) – in a discerning
manner, we continue to
push and expand boundaries
to deliver first-to-market
digital offerings.
Please refer to Our Corporate Strategy on page 1.
SUSTAINABLE BUSINESS PRACTICES
Our franchise has been steadily built on
sustainable business practices over many
decades. We ensure that Fair Dealing forms
the basis of everything we do.
OUR UNIQUE PROPOSITION
OUR VALUES
CUSTOMERS
20
PEOPLE
OCBC ANNUAL REPORT 2017
TEAMWORK
PRUDENT RISK TAKING